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FOX Launches Online 24 TV Series Game

|  by Chief Marketer Staff

FOX Broadcasting Co. has launched a new online game based on its hit television series 24, developed by WildTangent, the leading online game publisher. Joining FOX and WildTangent in the venture is LG Mobile Phones, which serves as the game's sponsor. ...

Listline e-Newsletter

|  by Chief Marketer Staff

An attendees list consisting of 346,336 postal records has become available from Jobson Publishing. These individuals participated in various healthcare industry educational events.

News Briefs

|  by Chief Marketer Staff

SNAPPLE: is bringing back "The Snapple Lady," a former employee named Wendy Kaufman, to try and jolt soft drink sales next month. The Snapple Lady will be featured in TV ads that debut Jan. 17.MOVIE GALLERY: will be the presenting sponsor of the 2004 ...

Listline e-Newsletter

|  by Chief Marketer Staff

Millard Group Inc. has been appointed list manager by PC World Communications Inc., publisher of PC World magazine. The appointment takes effect Jan. 1 for this list of 786,887 active subscribers.

Listline e-Newsletter

|  by Chief Marketer Staff

Postal, e-mail and telemarketing buyer and inquirer files from Westgate Resorts are available. There are 3.8 million inquirers on the Westgate master file and 370,000 vacation package buyers.

Dunkin’ Donuts Offers Rechargeable Card

|  by Chief Marketer Staff

Customers soon won't be left scrambling for change when their buy a cup of coffee or their favorite treat at Dunkin' Donuts. Dunkin' Brands, Inc. has developed a new stored value card to ease consumers' purchasing experience at Dunkin' Donuts retail ...

Arby’s Recalls Oven Mitt Premiums

|  by Chief Marketer Staff

Arby's has recalled oven mitts sold as premiums in its restaurants, even as its Oven Mitt character stars in a photo contest for the restaurant chain. The mitt premiums—modeled after Arby's iconic Oven Mitt spokescharacter—were part of a fundraiser for ...





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