Search Results for: data
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Insiderstreet.com to Acquire Neosphere
Insiderstreet.com, Inc. plans to acquire the assets of Neosphere Technologies, Inc. for an undisclosed sum. The online computer hardware and software
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Short Cuts
Epsilon, a database marketing services company, has named Dana Hayman to the newly created position of vice president, CRM strategy and planning. She
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BACK-END AND BELOW-THE-LINE SERVICES
BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September
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Translating Brand Essence
I’m sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel’s drinkers sit around a table, and I’ve come thousands
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Switching Loyalty
Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions
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Agencies
Sector Schism
CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing
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Agencies
North Dakota Voters Repeal Data Law
Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising
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Agencies
Crossover Dreams
ALL IT A HOLDOVER from his musical career, but Ron Altbach knows how to grab a listener’s attention. The attendees at a recent investment breakfast were
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Agencies
ROYAL TREATMENT
ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24
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Agencies
A digest of daily news from DIRECT Newsline
June 11, 2002 Federated Department Stores agreed to sell major assets of its Fingerhut Cos. subsidiary to Fingerhut’s former owner, Ted Deikel. Along