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NBA and Scholastic Running In-School Contest

|  by Chief Marketer Staff

The National Basketball Association and global children's publishing and media company Scholastic will run a nationwide in-school essay contest that will be promoted through Scholastic Book Clubs to promote the launch of its 2005 series of books. The ...

Listline e-Newsletter

|  by Chief Marketer Staff

Kaye Publishing Corp. has named L.I.S.T Inc. manager of the Graphic Design USA magazine subscription list. This file contains 36,595 subscribers. These graphic designers, include Internet and multimedia designers, print production managers, among other types of design professionals. Telephone numbers are available.

Listline e-Newsletter

|  by Chief Marketer Staff

Lake Group Media Inc. has assumed management of the Heldref Publications list portfolio. The appointment includes Heldref's master file with 45,000 active subscribers. Heldref publishes journals covering a wide variety of subjects. The portfolio includes a separate a history and political science file with 1,096 records; education file, 11,640 records; psychology and health list, 3,241…

GSN Promotes American Dream Derby Sweeps

|  by Chief Marketer Staff

GSN is sponsoring a new sweepstakes to promote its new reality series American Dream Derby, offering the grand-prize winner an all-expense paid trip to the Kentucky Derby. Formerly known as Game Show Network, GSN's newest entry into the world of ...

Cruising With The Apprentice

|  by Chief Marketer Staff

Fans of NBC's The Apprentice can take their enthusiasm for the hit TV show to sea, as Expedia.com and Trump World Magazine have launched The Apprentice Legend Cruise. The venture is the first-ever themed cruise based on The Apprentice reality show. The ...

Monster.com Sweeps Spurs Job Hunters

|  by Chief Marketer Staff

Monster.com has begun a TV and radio campaign that will culminate in an online Ultimate Career Day blitz on Feb. 1. The jobs Web site will let employers who are new Monster customers list one job for free on the site, then make that bank of jobs ...

Baskin-Robbins Sweeps Lets Them Eat Cake

|  by Chief Marketer Staff

Consumers can have their ice cream cake and eat it too, perhaps in Versailles or London. They just need to enter to win an all-expense-paid trip to France or England via a new sweepstakes sponsored by Baskin-Robbins and The History Channel. The "Let ...





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