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FTC Seeks Public Comment on COPPA

|  by Chief Marketer Staff

The Federal Trade Commission is seeking public comment on a proposal to amend the Children's Online Privacy Protection Act rule to make permanent a temporary provision that allows Web site operators and online services that collect personal information ...

Listline e-Newsletter

|  by Chief Marketer Staff

L.I.S.T. Inc. has been selected as list manager by Projects at Work Inc. This list group includes 26,256 controlled circulation subscribers of the Projects at Work magazine, in addition to 46,353 postal records generated by direct mail and the Web site projectsatwork.com. There is also an e-mail file with 33,570 records. These business-to-business files target…

Listline e-Newsletter

|  by Chief Marketer Staff

Crain Communications Inc. has chosen Statlistics to manage TelevisionWeek magazine's subscriber list. Some 22,000 postal records are available. Seventy-five percent of those on the file are men. Direct mail is the source. ALC Data Management previously handled this file.

Starbucks Sweeps Adds Dollars to Continuity Cards

|  by Chief Marketer Staff

Starbucks Corp. juices its continuity card with a sweepstakes dangling high-end travel prize. The Starbucks Connects You with Culture sweepstakes lets the grand-prize winner chose a trip for two to Paris, New York City or Napa Valley, CA. Fifty ...

Kraft Shifts Kids’ Marketing

|  by Chief Marketer Staff

Kraft Foods will stop advertising its less-healthy products to kids six to 11 as it shifts marketing strategy to highlight healthier foods. Kraft will phase out TV, print and radio for brands that don't meet its "better-for-you" nutritional criteria, ...





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