(Direct Newsline)—Depending on how personal data is handled and how much trust consumers have in a company, consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by ...
Consumers who spent an average of $20 in response to direct mail offers are identified on the Forever Young mail order buyers file, now being managed by VentureDirect Worldwide. More than 2.3 million customers' names from the last six months are available.
Capital Wave Group LLC has chosen Information Refinery Inc. to manage its Construction Subcontractors file. These 785,826 records were generated from the Web site ContractorPower.com. Owners, presidents, executives and general managers in the independent contractor business are identified.
Parents who responded to direct mail and spent an average of $20 for children's products or services are identified on the Kid's Connection list, which is now being managed by VentureDirect Worldwide. There are 461,021 buyers from the last six months available. The products sold include vitamins. Twenty percent of these customers are multibuyers.
Depending on how personal data is handled and how much trust consumers have in a company consumers are willing to provide substantial amounts of information about themselves to online marketers, according to study findings released by the Ponemon Institute of Tucson, AZ and the Boston-based interactive advertising firm Dotomi.
Pamela Maphis Larrick has joined FCBi Worldwide, the direct, online and customer relationship marketing arm of Foote Cone & Belding. Her appointment as chairman and CEO is effective immediately.
Burger King Corp. has partnered with Latin music stars Pilar Montenegro and Obie Bermúdez to promote a new sweepstakes in which one grand-prize winner can receive a $10,000 gift card. Pilar Montenegro and Obie Bermúdez The company will feature the ...
Campbell Soup Co. touts its wellness message with a sweepstakes that borrows its "Taste and Live the Best of Life" tagline. The Taste and Live the Best of Life sweeps dangles a grand-prize $50,000 kitchen makeover. Entrants register online at ...
CNET Networks Inc. has retained Worldata to manage a portfolio of nine ZDNet lists. The appointment includes the ZDNet Master File containing more than than 500,000 subscribers from ZDNet Enterprise Alerts and ZDNet TechSpecials newsletters. Both e-mail and postal addresses are available. Other files include ZDNet lifephases and lifetrends with 428,642 and 39,624 records respectively.
In April, companies will legally be able to send business data outside Europe now that the European Commission has approved standard contractual clauses for digital data transfers.