Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, according to a new survey by Harris Interactive
Direct Media Inc. has been retained to manage four lists owned by the auto parts and accessories cataloger Mid America Motorworks. The largest file is the Mid America Motorworks Corvette Catalog Buyers file with 143,441 records.
In the wake of the apparent closing of Listworks Corp. earlier this week, Macromark Inc., the Impulse Media division of RMI Direct Marketing Inc., and Specialized Fundraising Services Inc have taken over half of the company's list portfolio.
In excess of 1 million names were assembled to create Cohabitator, a master file that identifies households with multiple persons who have different last names. These individuals include roommates and couples, either married or unmarried.
Sporting goods manufacturer Spalding has launched a 13-week multi-channel sweepstakes in search of the AFL's Fan of the Year. Fans can register at Arenafootball.com, sign-up for a personalized fan page and track their fan participation. Throughout the ...
State and federal legislation greatly influence operations for any business, and ours does not escape this.
January should be called Privacy month for California residents. More than a few new laws came into affect dealing with consumer privacy protection and rights
Hershey Foods Corp. and Super Bowl quarterbacks Donovan McNabb and Tom Brady are giving consumers a chance to win $1 million in an online sweepstakes being held this week. Tom Brady and Donovan McNabb's on-field performances could make a Hershey ...
Wedding planning company, The Knot, has partnered with Who Wants To Be A Millionaire for a special wedding edition of the hit game show, in which viewers can join the fun by entering a sweepstakes to win a trip to St. Lucia. The five-episode Play to ...
Consumers worry that marketers have too much personal data, but that doesn't keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they're more likely to ...