At the top of this week’s New York Times Bestseller List is BLINK, by Malcolm Gladwell. The author of "The Tipping Point" (great book by the way) explores the importance of hunch, the power of first impressions, and how instinct influences

Everyone in this industry has seen the last 2 years of online marketing following a trend of gathering leads by offering “free” goods.

That loveable canine, Clifford the Big Red Dog, has returned to celebrate Valentine's Day touting a new PBS Kids special and a sweepstakes offering participants the chance to win one of 50 Clifford-themed packages. Scholastic Entertainment is kicking ...

The National Association of Secondary School Principals named MGI Lists as its list manager. NASSP has 30,651 members, including student activities advisers for the national and junior honor societies. Principals' average annual income is $64,453.

Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the cap promotion. What does a makeover have to do with a diet soft drink? "Enjoying the smooth, rich taste of Diet Dr Pepper is a ...

Publishers Clearing House tapped 21st Century Marketing Inc. to manage PHC.com's master file and 11 separate list segments. The main file contains more than 2.6 million records from the last 12 months.

(Direct Newsline)—Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, ...

Media Source Solutions, a list management and brokerage firm with headquarters in Novato, CA, has acquired Clockwork Data, a data service bureau and e-mail deployment firm based in Miami. The amount of this all cash transaction was not disclosed.

ALC of New York LLC has been retained to oversee the Maus & Hoffman Inc.'s apparel buyers list. There are 17,356 last-12-month and 26,459 last-24-month buyers on file, both men and women.

Flexible mailing frequency, event-driven messages, and the growing importance of the "from" line are among the trends in e-mail marketing that practitioners should be aware of, according to ExactTarget, an Indianapolis-based developer of e-mail marketing solutions.