Office Depot is leveraging its NASCAR sponsorship with a sweepstakes in an effort to acquire and retain small business customers. Participants can enter the sweepstakes by filling out a form at computer workstations in any one of Office Depot's more ...
GENERAL MOTORS: has increased its sponsorship deal with FLW Outdoors to include title sponsorship of a qualifying fishing tour stop on the Wal-Mart FLW Tour. The date of the fishing tournament, The Chevy Open, has not been determined. Chevy TrailBlazers ...
The Federal Trade Commission has deemed it unnecessary to let viewers know that product placement in television shows may have been paid for and could be considered an "advertisement." But it did say that the commission will continue its policy of evaluating on a case-by-case basis whether an advertising format or specific product placement is…
The Federal Trade Commission has deemed it unnecessary to let viewers know that product placement in television shows may have been paid for and could be considered an "advertisement." But it did say that the commission will continue its policy of ...
ALC Data Management has been chosen to represent a universe of 69,683 records on behalf of People for the American Way. The file includes members and donors.
When measuring the effectiveness of a promotion, the focus should always be on the incremental order activity that is generated by the promotion, according to Jim Wheaton, a principle with Chapel Hill, NC-based database solutions firm Wheaton Group. The overall order activity during the promotion’s “response window,” he says, is irrelevant.
ALC Data Management recently assumed management of the American Prospect magazine list. This publication for liberals has a universe of 46,314 names, including 39,365 paid subscribers.
Bradley Pharmaceuticals, Inc. has selected StayinFront to provide customer relationship management services
Teleflora, a Los Angeles floral services company, has unveiled www.findaflorist.com, an online directory of neighborhood Teleflora member florists. Imergent Inc., an Orem, UT e-commerce software developer for small businesses, has received a $10 million ...
Getting a little cabin fever? Sandals Resorts hopes so and is out with a multi-faceted campaign to get people to shake off the bitter winter chill with a visit to one of its sultry, white-sand beach resorts. Sandals Beaches entices consumers to its ...