Search Results for: data
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Agencies
Brown & Williamson Invests in CRM
Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management
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Agencies
One-to-One Upmanship
You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is
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Agencies
DMer Indicted in Illinois Bribe Case
A former Illinois state legislator faces money laundering and mail fraud charges after allegedly bribing a local official in return for direct mail and
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Agencies
New Shooters at Harrah’s
When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.
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ALC Hires Hasson and Williams
ALC has hired two veteran list brokers for its brokerage unit. Chris Hasson and Dub Williams, who both worked for MKTG, have joined ALC’s Data Acquisition
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Avenue A Settles Privacy Actions
Avenue A, Inc. has agreed to place 100 million banner ads and pay up to $925,000 in legal fees as part of a settlement of several privacy lawsuits. The
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Spammers Settle FTC E-mail List Charges
Two operators who used spam, deceptive earnings claims and fictitious testimonials to sell spam lists as business opportunities have agreed to settle Federal Trade Commission charges that their operations violated federal laws.
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FTC WATCHING RITE AID, WALGREENS
The Federal Trade Commission is investigating Rite Aid Corp.’s and Walgreen Co.’s consumer privacy and marketing practices. It may signal FTC scrutiny
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Experian Releases Trio Of Data Products
Experian has launched three new data products. Auto Market Statistics combines vehicle market conditions with demographic information, creating a source