The pairing of digital printing technology with sophisticated data processing promises great possibilities for producing customized, targeted direct marketing

NEW LISTS Vermont Country Store Enhanced Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store's master file

Rodale Inc. has released a master file naming 469,110 who are concerned about diabetes. The file identifies buyers of books about managing blood sugar, as well as those who expressed an interest in diabetes by filling out a Rodale survey included in general merchandise deliveries or with magazine subscriptions.

To create buzz around the newest season of America's Next Top Model, UPN has partnered with Alloy Media + Marketing to offer 500 teenagers and their friends a makeover and party tied into the Mar. 2 premiere of the reality series. UPN and Alloy Media + ...

Court TV is jumping into the wireless arena with a text-and-win contest tied into the launch of a new reality show Impossible Heists, offering viewers a chance to win $10,000. The contest, the Impossible Heists Code Cracking Challenge, lets players test ...

Hillary Swank may have won an Oscar for Best Actress for her performance in Million Dollar Baby, but there were other babies out there looking to take top honors in film. Pampers has just honored the five best performances by babies in a film selected ...

PalmOne Inc.has introduced four files to the market. The largest PalmOne at Home Enhanced master file identifies more than 1.5 million buyers of handheld computers.

Privacy concerns, which had been a conceptual headache for Senator Patrick Leahy (D-VT) became personal on Friday when Bank of America announced that it had lost computer tapes containing personal information on 1.2 million government employees

A postal list has become available from Reiman Publications' newest magazine title, Cooking for 2. Seventy-nine percent of these 141,070 subscribers are women.

The Federal Trade Commission and Spain's Agencia Espanola de Proteccion de Datos (AEPD) signed an agreement Thursday to promote spam enforcement activities