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Loose Cannon: From ChoicePoint to Flash Point

|  by Chief Marketer Staff

Nearly two months ago, I wrote about movie rental chain Blockbuster Inc.'s plan to eliminate late fees . I suggested that Blockbuster would end up regretting its actions, as the company had not -- to my mind -- been forthcoming about some of the charges consumers would face.

Listline e-Newsletter

|  by Chief Marketer Staff

Socrates Media LLC now offers a list of 102,341 buyers of legal forms and software for business, real estate, contractors and home offices. Products sold range in price from $10 to $40.

Alamo Dangling Disney Vacations

|  by Chief Marketer Staff

Alamo Rent A Car is dangling 300 trips to Walt Disney World or Disneyland through a sweepstakes designed to promote its best rate guarantee. Trips will be given away at the rate of 100 per month. Each package is for four people, and includes airfare, ...

Simon Taps Lamar for In-Mall Billboards

|  by Chief Marketer Staff

Simon Brand Ventures has partnered with outdoor ad company Lamar Advertising Co. to put billboards outside Simon Property Group's 296 malls. The static billboards will match each mall's architecture and sit in high-traffic areas on the perimeter of mall ...

Letting Go

How do you know which publisher to create a long and mutually beneficial relationship with? At what point do you cut your losses and move on?

List and Database News

|  by Chief Marketer Staff

United Vet Equine This file contains 16,929 last-12-month buyers from this direct marketer of products for horses. Selections: Gender, state/SCF/ZIP Price: $100/M Contact: List Locators & Managers, 913-338-5055 Adrianna Here are 11,221 direct-mail-sold ...

Showtime Links to Web Site for Sweeps

|  by Chief Marketer Staff

To further leverage the subscription-based network and The L-Word series, Showtime is giving viewers a chance to enter a sweepstakes with iVillage.com, an Internet site for women, to win an Apple iPod. L Word instant-win game offers Apple iPod Under ...





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