To drive traffic to its Web site, Thrifty Car Rental is giving away free car rentals. Thrifty is giving away a car rental a day through May 31 Consumers enter by filling out a short survey at Thrifty.com, and can opt in to receive e-mail offers from ...
I hate to be the bearer of bad news, but innovation has all but disappeared from our industry. In this case, I’m not speaking of technology innovation but offer innovation.
National Underwriter Co. has chosen Statlistics to manage its portfolio of eight lists of subscribers and buyers in the insurance and financial services markets. The appointment includes Property & Casualty and Life and Health magazines, naming 56,278 and 45,216 subscribers, respectively.
NASCAR has launched its first loyalty club, targeting the sport's 75 million racing fans. Richard Petty gets a big loyalty card The $40 annual membership fee gets fans benefits that range from behind-the-scenes access, such as VIP treatment at races, ...
One month it's Easter baskets and kid videos, the next it's backyard barbecue gear and paper plates. is the top-selling product category for some drug
THE OLD ADAGE IS AS TRUE for many retailers today as it was 50 years ago: I know half of my advertising is wasted; I just don't know which half. Retailers
But if I ran the zoo,Said young Gerald McGrew,I'd make a few changes.That's just what I'd do Dr. Seuss Dr. Seuss knew a thing or two about customer data
Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he
The deadline has come and gone. Can you tell a difference? In 2003, retail giant Wal-Mart told 100 of its suppliers to begin installing radio-frequency
When ESRI got a better fix on its customers, it merely was practicing what it preaches. The Redlands, CA company sells global information software, which