Search Results for: data

  • DIRECT listline

    NEW LISTS Oxmoor House This file names Oxmoor House Internet book buyers at their postal addresses. Those listed bought books online from the publishing

  • News briefs from Directmag.com

    Nov. 12, 2002 Viking Office Products has entered the Portuguese market. The new business, which is targeted to the small-to-medium-sized companies, is

  • Frederick’s Increases DM Budget 20%

    On its way back from bankruptcy, Frederick’s of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

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  • Direct From the Consumer: Patience Is a Profit Center

    In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

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  • Post-Election Blahs

    Last month’s election, far from helping direct marketers, could actually hurt them by speeding up passage of privacy legislation, sources said. For example,

  • In Store for the Future

    Small-format and specialty stores will account for much of the growth in U.S. retail over the next three to five years as retailers cater to targeted

  • E-mail Performance on Upswing, Says Report

    E-mail performance is improving, according to a report by DoubleClick Inc. Clickthrough rates increased to 8.5% in the third quarter of 2002, up from

  • New Lists

    Chadwick’s-Real Comfort The Chadwick’s-Real Comfort catalog offers quality and style through its variety of casual wear for the value-conscious woman.

  • New Products and Services

    Append Power! This Web-based service allows marketers to append third-party data to their house files. Available information includes e-mail addresses

  • Traffix Reorganizes Top Management

    The president of Traffix Inc., Eric Aroesty, has resigned to pursue other opportunities. Andrew Stollman, the former chief operating officer, has been