Oreo Brings Jingle Contest to Times Square
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by Chief Marketer Staff
Consumers enter the Oreo & Milk Jingle contest by submitting a video of their group (2 to 15 people) singing the jingle. Ten semi-finalists will be posted online at Oreo.com for consumer vote; the top five vote-getters will compete in a live finalist competition in Times Square, hosted by Carson Daly.
The winner of that event gets $10,000 and has its performance broadcast on a Times Square sign.
Consumers who register at the site to vote are automatically entered in a sweepstakes for $5,000 and a trip to New York to watch the final competition.
Singing groups enter at Oreo’s Web site through July 23; groups also can record their entry at Oreo’s exhibit at Minor League Baseball events.
