Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the left side of the fairway — from the tee to the green — where 153 balls had taken a dive over just the last three years. Kodak put together a competition with the Houston Chronicle for people to guess how many balls would be hit into the waterway this year. A very windy day sent 57 balls into the drink, and the winner received a Kodak ZI6 Pocket Video Camera.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.