Oh You Kid
POG promoter rolls Fingerboards.
For promotion pro Brian Theriot, successful market research doesn’t leave the living room.
In 1992, after his five-year-old son Trevor showed him an imprinted milk cap, Theriot helped form the World POG Federation. He has been running toy and game promos ever since through his Costa Mesa, CA-based agency, Theriot & Associates.
Now 12, Trevor is poised for Round 2. “He brought me these little skateboards that kids were having fun with using their fingers,” says Pops. “I said, ‘Here we go again.'”
Theriot represents San Diego-based Global Style, which holds the U.S. rights to Fingerboard mini-skateboards. He will anounce a QSR premium program this month.
The elder Theriot has stopped relying solely on Trevor for inspiration. “I have Boys and Girls Club directors on retainer to serve as my eyes and ears.”
Got Tot? Sweeps, games, and contests are a great way of establishing two-way communications with consumers – even real little ones. More than 2,000 parents entered pictures of their three-to-five-year olds in the National Dairy Council’s Mini Milk Mustache Photo Contest. The big winner was Lindsay Nicole Rabin, 3, of Riverwoods, IL, (above), who got the news at home in a personal visit from Cookie Monster. Her photo appeared in a full-page ad in the May issue of Sesame Street Parents magazine. Moo power to ya, Lindsay.
