Office Depot is hoping to boost sales with its “Top 30 Smart Gifts” campaign.
Beginning this week, the list of gifts is being promoted in store and online. The list features this year’s hottest products and includes savings, such as the deal of the week. Shoppers can also look for gifts by personality type to find the right presents. A viral component lets people pass along funny holiday videos, games and gift ideas.
Also at the site, a special promotion encourages people to become an Office Depot Facebook friend to get access to special deals and promotions.
A “Smart Gifts” icon identifies the products both in stores and online.
In addition, Office Depot will launch an instant-win game Nov. 22 where Web visitors will have the chance to win one of the Top 30 Smart Gifts. Five winners will be selected each day through Dec. 24.
Included in Office Depot’s “Top 30 Smart Gift List” this year are the Sony Pocket Reader, HP Mini Netbook, Photo Calendar and the Flip Video Ultra HD Camcorder.
Network
