Office Depot is letting customers know that it is the official office products partner of NASCAR.
A multi-faceted campaign that runs through March 6 is designed to get people in its stores. Any customer who makes a purchase will receive a scratch-off card for a chance at instant prizes.
One grand-prize winner will receive an VIP race experience for two with driver Tony Stewart and the No. 14 Office Depot/Old Spice team during the Coca-Cola 600 NASCAR Sprint Cup Series race weekend at Charlotte Motor Speedway in May, plus a trip for two to Stewart’s “Smoke Show” fantasy driving experience at Texas Motor Speedway later this year. The winner also gets a $1,400 Office Depot gift card.
In addition, 140 scratch-off cards will reveal a $100 Office Depot gift card and 35,000 cards will get shoppers an exclusive Tony Stewart poster.
To get the word out, the promotion will be prominently featured on the front page of Office Depot’s Sunday insert distributed to about 40 million households this weekend. National radio, online media and Office Depot’s Facebook page and Twitter account are also being used to communicate with customers.
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