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Using Brand Lift Studies to Measure Impact of Your Influencer Marketing Campaigns
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Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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LinkedIn Live: Talking Emographics and the CMO Role with Anywhere Real Estate CMO Esther-Mireya Tejeda
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How Three Brands are Using OOH to Amplify Gamification Strategies
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United Airlines EVP of Communications and Advertising Discusses Integrated Comms Strategies
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CMO Corner: On the Convergence of PR and Marketing
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Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
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OPINION: Better Marketing Metrics CMOs Can Give CFOs
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Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
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Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
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Peet’s Coffee Brand VP on Leveraging Consumer ‘Disloyalty’ and an Appreciation for Craft
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PRO Awards Judges Panel on Promotional Marketing Best Practices and Trends
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Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
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How to Assess the Effectiveness of Your Loyalty Program
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Creating an Ecommerce Marketing Strategy in Seven Steps
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CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
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Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
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Five Ways to Level-Up Marketing for Subscription-Based Businesses
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CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
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How to Create a CRM Strategy Roadmap
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Brands on Fire: e.l.f. Beauty
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General Motors Partners With NBCU, Advances First-Party Data Strategy
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