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CM Weekly December 26, 2021 What makes a modern CMO successful in today’s business climate? According to Scott Finlow, Global CMO at PepsiCo Foodservice, it requires leading with empathy. “The degree of change and ongoing dynamism of the world we work and live in is creating unprecedented stresses on our businesses, customers and teams,” he […]

CM Weekly December 20, 2021 It’s that time of year again, when the marketing industry looks back and considers lessons learned and wisdom acquired from yet another challenging year. But a forward-thinking mindset is a must for any modern marketer, so we’re honing in on the trends that some of the best in the business—hailing […]

CM Weekly December 19, 2021 It’s that time of year again, when the marketing industry looks back and considers lessons learned and wisdom acquired from yet another challenging year. But a forward-thinking mindset is a must for any modern marketer, so we’re honing in on the trends that some of the best in the business—hailing […]

CM Weekly December 13, 2021 Last week we brought you the finalists of our first-ever Top Women in Marketing awards. And now, we’re unveiling the winners. A special congratulations goes out to Pia Barlow, EVP of Originals Marketing at HBO Max, who took home the highest honor, The Marketer of the Year Award. We invite […]

CM Weekly December 12, 2021 Last week we brought you the finalists of our first-ever Top Women in Marketing awards. And now, we're unveiling the winners. A special congratulations goes out to Pia Barlow, EVP of Originals Marketing at HBO Max, who took home the highest honor, The Marketer of the Year Award. We invite […]

CM Weekly December 6, 2021 Attention, marketers: Need an agency? Because I’ve got 200 of them for you. It’s that time of year again, folks. Chief Marketer has unveiled its annual collection of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.: the CM 200. Those who made […]

CM Weekly December 5, 2021 Attention, marketers: Need an agency? Because I’ve got 200 of them for you. It’s that time of year again, folks. Chief Marketer has unveiled its annual collection of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.: the CM 200. Those who made […]

CM Weekly November 22, 2021 How do you market a product to consumers that they can’t walk into a store and buy? It’s a unique challenge that technology manufacturers like Qualcomm face. “It's not a product that you can buy off the shelf. It's a product that powers some of the most amazing devices on […]

CM Weekly November 21, 2021 How do you market a product to consumers that they can’t walk into a store and buy? It’s a unique challenge that technology manufacturers like Qualcomm face. “It's not a product that you can buy off the shelf. It's a product that powers some of the most amazing devices on […]

CM Weekly November 15, 2021 Taking a B2B brand mainstream is a tricky business. In the case of Coupa, a leading technology platform in the business spend management category, that journey entails leveraging live TV, specifically sports, to not only increase brand recognition but also enhance category awareness. We chat with Coupa CMO Chandar Pattabhiram […]