8/26
DIVERSIFIED ENTERTAINMENT INC. and direct marketing executive Joel Margulies launched The Margulies Agency, a full-service strategic marketing and branding company. In 1996, Margulies founded Transactional Marketing Partners, a relationship marketing organization that serves the electronic retailing industry. The new agency will be based in the Los Angeles headquarters of Diversified Entertainment, a holding company.
8/25
CMGI INC. appointed Joseph C. Lawler president and CEO. He takes over the post from George A. McMillan. During the last eight years, Lawler was executive vice president at R.R. Donnelley. He serves as vice chair of the Direct Marketing Association and is past chairman of the United Negro College Fund Advisory Board in Chicago.
THE NAUTILUS GROUP elected Donald Keeble to its board of directors. Since his retirement from Kmart Corp. in 2000, Keeble has been president of AKK Consulting. He also is executive vice president and COO of Spirit Entities, a water purification systems contractor.
8/24
ADVO INC. will expand its weekend shared-advertising distribution area into Southern California. The territory will encompass 7.2 million homes in communities such as Los Angeles, San Diego, Santa Barbara and Bakersfield. The program will run along with its current midweek effort in that region.
EXPERIAN acquired Americas Software Corp., a developer of regulatory compliance software systems, for an undisclosed sum. Americas Software specializes in anti-money-laundering programs for banks and other financial institutions. The two companies will combine their existing products to help clients with identity verification, fraud, money-laundering detection and compliance with government regulations. Americas Software will become part of Experian’s Fraud Solutions unit, but will remain in Miami. Current management and employees will stay on.
GROUP 1 SOFTWARE named Tim Waggoner executive vice president of product development and operations for its enterprise solutions division. Waggoner has been with the company since 1992, most recently as chief technology officer. In his new position, he will be responsible for all of Group 1’s data quality mailing efficiency and data integration software products, as well as customer support, education, and product fulfillment for the division.
THE DIRECT MARKETING DAY FOUNDATION awarded more than $124,000 in grants to regional colleges and universities. Twenty grants were given in four categories: student scholarships, student-attended seminar programs, a direct marketing resource center and school libraries. “Investing in the education and training of the next generation of direct and interactive marketers is essential for the growth of our industry,” said Lee Epstein, chairman and founder of the Direct Marketing Day Foundation, in a statement.
8/20
CASUAL MALE RETAIL GROUP INC. signed an agreement to acquire Rochester Big & Tall Clothing Inc. for $15 million in cash and the assumption about $5 million in debt. In a statement, David Levin, CEO of Canton, MA-based Casual Male, said the company sees significant expansion opportunities for Rochester, both domestically and internationally.
ALC OF NEW YORK LLC set up I-Media, a business unit that will concentrate on package insert programs, blow-ins, ride-alongs and other alternative marketing vehicles. I-media now represents programs from such companies as Ross-Simons, One Step Ahead, Hammacher Schlemmer, Home Trends, Smith & Hawken and The Wine Enthusiast.
8/19
Wakefield, MA-based database services provider BENOW named Ned McMullen senior vice president of sales. McMullen will lead sales efforts for BeNow’s multichannel retail segment. He previously was vice president of business development for loyalty marketing provider S&H GreenPoints, specializing in providing database hosting and customer loyalty for consumer retailers.
8/17
THE FEDERAL TRADE COMMISSION approved a settlement with Paul Schroeder, the last of seven defendants to face FTC litigation in conjunction with First Capital Consumers Group. According to the settlement, Schroeder is required to transfer two houses and various bank accounts, worth an estimated $1.8 million, to the FTC. According to the complaint, First Capital, also operating as US Guardian United Consumers, Trans America United Benefits Group, Transglobal National Consumers Group, and First Guardian National Benefits, operated a fraudulent pre-approved credit card scam based in Toronto that targeted U.S. consumers with poor credit histories. It advertised a pre-approved credit card, from MasterCard or Visa, with no annual fee and a credit limit as high as $2,500. A one-time processing and membership fee of between $189 and $219 was deducted electronically from the customer’s bank account. The FTC charged that consumers who registered with First Capital never received a credit card. Instead, Schroeder would send some customers coupons and discount offers for cell phones, credit, magazines, legal services, prescription programs, satellite systems, car loans and travel. Other customers received a stored-value card that required them to deposit money before using it. The six other defendants in the First Capital case were two Canadian corporations and the four owners of First Capital: David Dalglish, Leslie Anderson, Lloyd Prudenza and Mark Lennox. The FTC settled with Anderson on Feb. 4, and he paid $250,000 in consumer redress. The remaining five defendants received two bans and a monetary judgment equivalent to First Capital’s net sales, or $8.27 million.
8/16
MKTG SERVICES OF NEW YORK expanded its list management and brokerage operations by acquiring Markettouch for undisclosed terms. “This acquisition will offer a great deal of cross-selling opportunities between our organizations,” said MKTG executive vice president James Ryan in a statement. Markettouch will continue to operate from its office in Alpharetta, GA. The deal includes Markettouch’s Real America database, which includes records for 215 million individuals in 103 million families and more than 60 million e-mail records. More than 100 lists previously managed by Markettouch were transferred in April to MKTG Services, an affiliate of the credit bureau CBC Cos.