VISA: has renewed its partnership with the International Paralympic Committee through 2012, which includes the 2010 Vancouver Paralympic Winter Games and the 2012 London Paralympic Games. As part of the agreement, Visa will retain exclusive marketing and promotional rights within the Payment Services category and activation opportunities for financial institution clients and merchants throughout the world. New benefits include title sponsorship of the Paralympic Hall of Fame and branding opportunities on various IPC media assets including ParalympicSport.TV. This renewal follows the recent extension of Visa’s Olympic Games sponsorship for another eight years—through 2020.
SPARKS: event marketing agency, has promoted Kristy Elisano to vice president, marketing and PR. She has worked for eight years with Sparks, first as business development manager and then director of marketing and PR.
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