LIST MANAGEMENT CHANGES
–Business Facilities
Group C Media Inc. has appointed Information Refinery Inc. manager of a list of 70,604 subscribers to Business Facilities. This controlled circulation title targets professionals involved in site selection for businesses. Kroll Direct Marketing Inc. formerly managed this file.
Selections: Job title, number of employees, company involvement, gender, state/SCF/ZIP
Price: $175/M
Contact: Information Refinery Inc., Michael San Inocencio (908-378-5842; [email protected])
NEW TO MARKET LISTS
–MP3MusicHQ.com
Buyers listed on this master file spent $35 to $48 on software giving them access to music or movies. The count is 501,931. These are credit card buyers. E-mail addresses and telephone numbers are available.
Selections: Age, gender, ethnicity, hotlines, income, lifestyle, state/SCF/ZIP
Price: $80/M (base)
Contact: True North List Marketing LLC, Lynn Starr (203-459-4348, ext. 305; [email protected])
–Sgt. Grit Marine Corps Specialties
More than 60,000 last-12-month buyers from the Sgt. Grit Marine Corps Specialties catalog are named. Products sold range from apparel and pet supplies to memorial items and jewelry. Customers are typically men 50 to 65 who have a $75,000 or better income.
Selections: Purchase amount ranges, hotlines, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Kristina DiFrancesco (203-532-2361; [email protected])
–Single Moms Seeking Online Education
More than 225,000 single mothers who indicated interest in online education are named. A majority are between 25 and 45. The sources are online surveys, Web registrations and public records. Neither telemarketing nor list exchanges are allowed
Selections: Quarterly hotline, age, credit card, donor, education, ethnicity, high-speed Internet connection, homeowner, household income, length of residence, mail order buyer, occupation, presence of children, recency divorced, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; [email protected])
–Ultimate Catholic Indicator
Some 8.2 million postal addresses and 3.5 million e-mail addresses of Roman Catholics have been assembled. The sources are direct mail and e-mail.
Selections: Telephone number, gender, hotlines, mail order buyer, age, income, ethnicity, household income, age/gender/presence of children, new vehicle purchase, credit card, lifestyles, state/SCF/ZIP
Price: $80/M (postal file); $150/M (e-mail file)
Contact: Trinity Direct, Bob Stein (973-283-3600, ext. 225; [email protected])
IN THE NEWS
–InfoGroup Reports Revenues Rose 7% in 2008
Although its fourth quarter revenues declined 4%, InfoGroup reported $728.3 million in revenues for the 2008 fiscal year ending Dec. 31, which reflects a 7% increase compared to the previous year. For more, click here (directmag.com/lists/0210InfoGroup-Revenues).
–MBS Provides Database Services for North Shore Animal League
MBS has been hired to coordinate database marketing and fundraising campaign management services for North Shore Animal League America. For more, click here (directmag.com/lists/0210North-Shore-Animal).
LIST TALK
–Spam Fever? Treat the Causes, Not the Symptoms
By Andrew O’Halloran
Getting complaints about spam is like having a fever. They’re not an illness in their own right, but rather but a symptom of an underlying issue. For more, click here (directmag.com/lists/0209-spam-fever).