Newcastle Brown Ale is recruiting other brands to chip in to a collaborative “Super Bowl” ad to help offset the gigantic costs of a typical Game Day ad. If the campaign, “Band of Brands,” is successful, the ad will show 20 or 30 brands and run online and in some local NBC markets. It’s an ambush of sorts aimed (sort of) at the Super Bowl’s biggest beer advertiser, Anheuser-Busch.
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