Lobbyists in Washington, DC This file features the names of 16,904 representatives of major national associations, registered foreign agents, lawyers and law firms in Washington. These individuals lobby for their clients in areas of legislative and regulatory concern. Also listed are labor unions, communications companies, drug manufacturers, special interest groups and government officials.
Cost: $75/M
Selections: Registered types, independent/works for organization, number of employees, sales volume, phone numbers, fax numbers, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0200
Planet Hemp The 17,000 individuals listed here bought apparel, accessories, housewares and furniture made from hemp and other natural fibers over the last 12 months. The list manager states that shoppers are mostly female baby boomers and Gen-Xers who care about their communities and get involved in charitable causes.
Cost: $105/M
Selections: Gender, state/SCF/ZIP
Contact: American List Counsel Inc., 908-874-4300
Hidden Fishing Lakes & Streams This file identifies 18,605 avid fishermen who purchased detailed state maps of hidden fishing lakes and streams to locate waters filled with trout and bass. An average of $41 is spent on the 3-foot-by-5-foot maps, all suitable for framing. Buyers’ median age is 40 and their average household income is more than $50,000.
Cost: $85/M
Selections: Gender, state/SCF/ZIP
Contact: The Other List Company Inc., 732-591-1180
HR Execs From Berger & Co. This list names 20,688 personnel executives in public and private U.S. organizations. All were interviewed over the telephone for a major research program conducted by Berger & Co. Jobs range from vice president of human resources to directors/managers of HR development, compensation, benefits and executive recruitment.
Cost: $105/M
Selections: Job function, number of employees, sales volume, industry, geography, telephone numbers, state/SCF/ZIP
Contact: Bethesda List Center Inc., 301-986-1455
Snowbabies Friendship Club This list identifies 40,000 club members who bought Snowbabies collectibles, gifts and holiday trim. Members are offered exclusive pieces that are otherwise unavailable. Annual dues are $35; exclusives are priced at $75.
Cost: $75/M
Selections: Active paid members, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500
Mobile Communications This 3-million-name file consists of nearly 2 million cellular phone owners and more than 1 million others who have beepers and pagers. These individuals range from entrepreneurs seeking to keep track of their business to parents who want to be able to contact their children at any time. Approximately 80% of those listed are homeowners with a median age of 35. Some 50% have annual incomes between $50,000 and $100,000.
Cost: $60/M
Selections: Beepers and pagers, electronic product buyers, age, gender, income, investors, new movers, homeowners, frequent flyers, mail order buyers, children, last-six- and 12-month buyers, state/SCF/ZIP
Contact: Focus USA, 201-489-2525
Boat Owners This files names 520,759 boat owners at home address.
Cost: $60/M
Selections: Age, income, gender, marital status, occupation, type of dwelling, home value, presence and number of children/adults in household, credit card user, mail order buyer, new vehicle owner, computer owner, ethnicity, contributor, education, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0200
Jewish Multibuyers Names 70,493 multiple purchasers of midrange-priced merchandise or subscriptions from at least three different direct mail sources within the past year. They are selected by surname. R C Direct notes that those listed are mature, educated and earn well-above-average income.
Cost: $75/M
Selections: Geographic, gender, age, income
Contact: R C Direct Inc., 414-271-3313
Alliance Gold Membership A list of 200,000 buyers who received a Visa card with a credit limit up to $20,000. Each cardholder purchased a Gold membership for $90, received discounts and health-related benefits, and were registered with a credit card service. Seventy percent of those named here are female.
Cost: $75/M
Selections: State/SCF/ZIP
Contact: JAMI Marketing Services Inc., 914-620-0700
Allegheny Marketing Group This is a file of rebate responders who bought brand-name merchandise ranging from automotive parts to gourmet wines. Average sale amounts run from $3 to $2,000. The list includes a 284,637-name monthly hotline and 196,525 computer rebate responders.
Cost: $65/M ($75/M for computer rebate responders)
Selections: Monthly hotline, computer rebate responders, responders by product category, state/SCF/ZIP
Contact: Mal Dunn Associates Inc., 914-277-5558
Smithsonian Product Buyers A listing of 92,849 buyers and 17,466 multibuyers of products (such as posters) advertised in the magazine. Some of those listed bought expensive consumer products not associated with the Smithsonian Institution. Sixty-seven percent of these individuals are women, average age 50, with median household incomes of more than $50,000.
Cost: $105/M (product buyers); $115/M (multibuyers)
Selections: Gender, state/SCF
Contact: Acxiom/Direct Media, 203-532-1000
Lexis-Nexis Online Legal Subs A listing of 400,735 subscribers to this online service, which provides research materials and information to the legal community. Those named are attorneys, small and large law firms, sole practitioners and law schools. Legal specialties include tax, real estate, labor, environmental law and wills/trusts.
Cost: $100/M
Selections: Business type, gender, legal specialty, size of firm, subscriber type, job function, state/SCF/ZIP
Contact: Cahners Business Lists, 847-390-2361
Morningstar Morningstar Inc., a provider of investment newsletters, software and books, has appointed Marketing Services International Inc.’s MSI List Marketing unit as its list manager. Morningstar’s lists include master file, fund investor, mutual fund binder, closed-end funds, no-load fund binder, Mutual Fund 500, Ascent and Principia software, and Internet users from Morningstar.net.
Cost: $165/M (active subscribers); $105/M (expires); $100/M (subscribers/expires)
Selections: Active subscribers, expires, subscribers/expires, home address, renewals, state/SCF/ZIP
Contact: Marketing Services International Inc., 312-642-1620
Videomaker Worldata now manages this list of 81,754 subscribers to Videomaker, a monthly video production magazine. Subscribers include amateurs, hobbyists and professional producers.
Cost: $100/M
Selections: Home office, business, home office vs. business, state/SCF/ZIP
Contact: Worldata, 561-393-8200
Euromoney Worldwide This file, newly managed by The Lake Group, names 86,456 international and 12,000 U.S. executives at their business address. Those listed include bankers, leasing and asset-based financing executives, fund managers, securities/commodities dealers, business lawyers, trade/corporate finance specialists, risk managers and international tax/accounting professionals in more than 200 countries.
Cost: $325/M (international executives); $180/M (U.S. executives)
Selections: International executives, U.S. executives, telephone numbers, fax numbers
Contact: The Lake Group, 914-925-2400
Carolina Farmer This list of 35,000 farmers and ranchers is now overseen by Midwest Direct Marketing Inc. Carolina Farmer publishes articles on farm operations, governmental issues and local farming news, as well as features on weather, stocks and the rural lifestyle. Ninety-eight percent of Carolina Farmer’s subscribers are men.
Cost: $70/M
Selections: Phone numbers, demographics, crop/herd, state/SCF/ZIP
Contact: Midwest Direct Marketing Inc., 913-686-2220
Christian Music Buyers Now managed by Doug Ross Communications Inc., the Faithful Followers Christian Music Buyers file names 18,000 music lovers who attended concerts featuring popular Christian artists and also those who purchased tapes, CDs, videos and songbooks from product mailings. Seventy-five percent of customers are women ages 35 to 50. Most are married and have children under 18 who live at home.
Cost: $85/M
Selections: State/SCF/ZIP
Contact: Doug Ross Communications Inc., 602-966-1744
National Contributory Bank This list names 40,000 monthly donors who responded to telephone fundraising solicitations for police, sheriff and firefighter organizations, as well as children’s and veteran’s charities. All donors have pledged to multiple causes, with gifts ranging from $10 to $100 (average donation $20). The file also features 500,000 last-12-month donors and is now overseen by Millard Group Inc.
Cost: $75/M
Selections: Last-30-day, last-12-month and quarterly donors, type of cause, gender, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262
LH Enhanced Co-op DB This database names 9.5 million consumers based on their buying habits and personal interests. It was compiled from the house files of LH Management owners.
Cost: $80/M
Selections: Age by range, apparel, bank, children’s age range, ethnic code, gender, presence of children, contributors, marital status, retirement plans, telephone number, travel, gardening, health and fitness, home improvement
Contact: LH Management Division, Leon Henry Inc., 914-723-3176
HomeData A database of 30 million homeowners, with 230,000 hotline names added monthly. Some 93% of the families listed have children and 76% have attended college. They are said to be big spenders. Phone numbers are available.
Cost: $65/M
Selections: Weekly and monthly hotlines, home value, home purchase price, mortgage amount, mortgage type, home equity, lender’s name, down payment, homeowner’s ethnic background, length of residence, new homes vs. resale homes, county, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 914-620-9000
Sportime Education Buyers Names 62,851 physical education teachers, coaches, preschool directors, physical therapists and kindergarten through second grade teachers. They purchased products over the last 12 months from the Sportime, Chimetime, Abilitations and Active Minds catalogs, which offer phys-ed, recreation, athletic, aquatic, dance and health products. An average sale runs $297.
Cost: $110/M
Selections: Last-12-month, last- 12- to 24- and 24-month+ buyers, state/SCF/ZIP
Contact: Venture Direct Worldwide, 212-684-4800
Newspapers Database Identifies 40,773 executives at 6,888 daily and weekly newspapers who are involved in all departments of the newspaper industry. The names of 12,753 women are selectable, as are 40,476 phone numbers.
Cost: $60/M
Selections: Total executives, daily/weekly newspapers, title address, circulation, phone numbers, gender, job function/specialty, state/SCF/ZIP
Contact: American List Counsel Inc., 908-874-4300
Soap Opera Digest This list of 786,790 subscribers to Soap Opera Digest offers new selections including subscription/catalog purchase behavior and recency, frequency, monetary, individual and household data.
Cost: $85/M
Selections: Last-three-month change of address, catalog buyers, telephone numbers, dollar amount of purchase, number of purchases, subscriber’s age, gender, income, marital status, presence of children, homeowner, home value, investors, state/SCF/ZIP
Contact: The Lake Group, 914-925-2400
Canadians-at-Home This file of reportedly highly responsive Canadian consumers now offers gender selects, the names of nearly 3.9 million males and 689,289 females. The file is culled from various sources and is updated daily.
Cost: $60/M
Selects: Age, income, presence of children, type of dwelling, phone numbers
Contact: 21st Century Marketing, 516-293-8550
First Wall Streeter This card pack reaches 150,000 affluent investors per issue. Closing date for the December edition is Dec. 4. According to Direct Response Decks, prospects are proven direct mail buyers building their net worth through participation in an investment or by starting a business of their own.
Cost: $36/M
Contact: Direct Response Decks, 402-339-2060
Sierra’s Interaction Magazine Mailers’ inserts can go out to as many as 3.4 million prospects annually. Inserts ride along with the magazine, which is polybagged and sent to customers who purchased software direct from Sierra during the last 12 months.
Cost: $60/M ($65/M computer-related)
Contact: LH Management Division, Leon Henry Inc., 914-723-3176
Quarterdeck Quarterdeck’s 761,753-name file of software customers features updated counts, including 41,564 second quarter and 130,504 first quarter 1998 buyers and 87,601 fourth quarter 1997 buyers. The company’s PC Helpware is designed to prevent PC performance problems.
Cost: $165/M (2Q 1998 buyers)
Selections: Home vs. business address, gender, state/SCF/ZIP
Contact: Acxiom/Direct Media, 925-975-4663
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