Lance Still has been named executive vice president of promotions and integrated marketing for The Weinstein Co., an independent film studio.
In her new role, Still oversees global promotions, branded entertainment, consumer products, licensing, product integrations, corporate sponsorship and strategic alliances for The Weinstein Co. and its genre label, Dimension Films.
The post took effect Sept. 8.
Still most recently worked as executive vice president of national promotions at New Line Cinema, handling both domestic theatrical and DVD releases. During her eight-year tenure there, she was responsible for developing partnerships with blue-chip companies across many brand categories including several award-winning promotional campaigns, most notably “Lord of the Rings,” “Wedding Crashers,” “Semi Pro,” and “Sex in the City.”
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