Vevey, Switzerland-based Nestlé S.A. signed a global sponsorship agreement with MTV International, London, the first such deal for the network. The pact makes the Nescafé brand global sponsor of: the MTV Video Music Awards, which reaches 260 million households in 139 territories; the Making the Video series; and various competitions and events. Marketing will include on-air, online, and on-pack components.
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