NBC Universal has named SinglePoint to launch company wide mobile marketing initiatives.
Under the terms of the deal, SinglePoint will execute a wide variety of campaigns, including mobile voting, sweepstakes, contests and breaking news text alerts, and deliver personalized content across the properties.
SinglePoint will also send messaging related to interactive TV programming for the properties including NBC, CNBC, MSNBC, Telemundo, Bravo, USA, NBC Sports, NBC News and iVillage.
Financial terms of the deal were not disclosed.
SinglePoint has worked with NBC Universal in the past. It conducted mobile contests for the Kentucky Derby and SciFi’s “The Lost Room,” as well as live voting on Bravo’s reality show “Shear Genius and some “Today Show” events.
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