New Napa-based e-tailer excels with e-mail
NapaStyle Inc. is a new company fronted by Napa Valley celebrity chef Michael Chiarello. In its structure, NapaStyle is similar to Martha Stewart’s sprawling empire: It is essentially a media company that also sells products through a catalog and Web site.
The difference is that the products come from and are evocative of California’s Napa region. NapaStyle develops and sells its own line of products, such as spice rubs, olive oil and gray salt.
Chiarello, who is a partner and founding chef of 12-year-old restaurant Tra Vigne in Saint Helena, CA, at the north end of Napa (NapaStyle is based in the same city), does lifestyle programming for broadcast, print and electronic media. His public television series
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