MyPoints.com Inc. of San Francisco will buy rival Cybergold Inc. for $142 million in stock, doubling its membership. The combination will create one of the largest online direct marketers that rewards consumers with online incentive programs. Cybergold’s 1999 sales were $5.3 million, and it has in excess of 7 million members. MyPoints had 1999 revenue of $24.1 million and more than 8 million members. Cybergold chairman Nat Goldhaber will become MyPoint’s vice chairman. Steven Markowitz is CEO of MyPoints.
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