MTV Checks in to Acapulco Hotel for Spring Break
MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message.
MTV will be set up at the Playa Suites Hotel March 14 through March 18 with a number of musical events, live concerts, contests, games and giveaways. MTV’s DJ will emcee the party catering to the young and restless day and night.
At the beach, the network will tape its slate of Spring Break programming set to air across MTV channels, including “The Spring Break Challenge!”
At MTV’s official Spring Break Web site, MTV is conducting a casting call seeking college students traveling to Acapulco the week of March 14 who have a unique story to tell. Students who are chosen for the project will be followed by a camera crew with the footage to be used on MTV.
Also at the site, visitors can enter a sweepstakes to win a trip to Alcapulco.
MTV is partnering with StudentCity.com to help execute the promotions.
