Mother’s Day Contest Kicks Off at Gather.com

Posted on by Chief Marketer Staff

Gather.com has tied with a host of top brands in a writing competition to celebrate Mother’s Day.

Borders, The Early Show on CBS, Royal Caribbean International and Mitch Albom, the author of For One More Day, kicked off the Times Mom Stood Up For Me contest earlier this week on The Early Show.

Entrants are asked to submit an original story that tells a childhood memory of when mom stood up for them to Mom.Gather.com.

The Gather.com community will read and rate the entries. A grand-prize winner will be chosen from the 10 highest ranked finalists. The winner will be announced—and appear with Albom—on The Early Show May 10.

In addition, the winner gets a seven-night cruise vacation for two from Royal Caribbean.

For its part, Borders will promote the competition to the millions of subscribers to its Shortlist e-mails, which provides information books, music and movies. The contest ends April 25.

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