Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games.
The mobile landscape has been upended since the 2012 Games in London. For example, the infographic states that since 2012, spending on mobile advertising has increased by 684%.
Another stat indicates that Snapchat will become “a true global media distribution platform as a result of a first ever strategic partnership with NBC to stream exclusive content.” Take a look at the infographic.
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