Ad Infuse has unveiled technology for inserting targeted advertising in games accessible through cell phones, portable media players and other mobile communications devices.
It’s designed for distributing personalized advertising into streaming video, downloadable video and games. The ads can be updated too.
“Ad Infuse is committed to delivering mobile advertising across all media formats on all mobile media devices—from cell phones to iPods to personal gaming devices,” Ian Johnson, CEO and founder of Ad Infus, said in a statement.