Meet the Broker: Stan Madyda
Today we meet Stan Madyda, senior vice president at Estee Marketing Group Inc. “Over the years I’ve worked in a lot of niche markets from fly fishing to military collectibles, mainly with consumer lists and package insert programs,” said Madyda.
He currently provides list brokerage services for FAO Schwarz, Honey Baked Ham, U.S. Calvary Stores, Uniforms Unlimited, Manhattanville College, Doubleday Entertainment Book Clubs, Dayrunner and Great American Hanger Co.
He began his career as a list registrar at Leon Henry Inc., where he was responsible for updating data cards for list management clients. Before Estee, he worked at Walter Karl Inc., Direct Media Inc. and D-J Associates.
Besides being a list broker, Madyda, who is single, serves as ascension manager for the Danbury Railway Museum in Connecticut. He keeps a personal model railroad collection at home. His favorite outdoor pastime is attending minor league baseball games.
He’s responsible for obtaining donations of train engines and cars for exhibition and arranging for delivery to the museum.
“You’d think it would be easy to get them delivered by rail, but coordinating it sometimes makes list brokerage look like a breeze,” he quipped.
How do you find lists not offered on the open market by list management companies, that may be accessible through special private arrangements?
Madyda finds list owners to approach and brokers deals by locating individual Web site operators and contacting companies that use DR space advertising in magazines.
“There are lists out there. It takes a lot of phone calls and researching, but the Internet presents more opportunities to make contacts [with list owners]
