Meet the Broker: Michael C. Heaney
Today we meet Michael C. Heaney, vice president in the list brokerage division at Millard Group Inc. Heaney has been a list broker since 1992, and traces his career in the list business back to the Direct Marketing Association’s List Day in 1987.
For several years he worked in conference department at the DMA where he managed that event, the predecessor of the annual List Vision conference.
“All my early networking was with list people and that’s how I found myself in the list business,” said Heaney.
He left the DMA for his first list brokerage job at Kleid Co., and landed on his feet at Millard, not long after Kleid folded in bankruptcy.
Most of his experience involves consumer magazine circulation and fundraising. He does brokerage work for such firms as Conde Nast, Time Inc., Kiplinger, Primedia, North Shore Animal League and the National Wildlife Federation.
Heaney is married and has two daughters, 12 and 9, and a six-year-old son. One of his favorite family activities is hiking in the New Hampshire woods.
He keeps busy evenings and weekends coaching children’s basketball, soccer and T-Ball teams. “I’m on a field or court year round either with my own kids or someone else’s,” Heaney said.
He celebrated his 40th birthday participating in a four-day survival hike with eight other adults
