Meet the Broker: Jennifer Luposello
Today we meet Jennifer Luposello, senior vice president of sales at Macromark Inc. Throughout her career Luposello has worked in many areas of consumer and business-to-business list brokerage.
She joined Macromark in fall 2006 after 16 years at Mal Dunn Associates Inc., where she most recently focused on the publishing sector and brokering lists for continuity club marketers. Prior to that she worked for Walter Karl Inc.
Luposello didn’t particularly like being a broker when she first started. When her perception of brokerage shifted from being primarily about sales to more about doing research for clients, her work became more enjoyable.
“We have to have fun with what we’re doing to be successful. I like thinking of myself as being like an educator, learning new things and sharing what I know. That way I look forward to going to work and that’s good for me and the client,” she says.
Luposello presently works on accounts for clients targeting the senior market, health products such as books and nutritional supplements, and financial newsletter publishers.
Luposello is not the kind of person who rests at home after work. She’s raising three boys ages 14, 12 and 10 and one daughter, 8.
“My kids are my life outside of work. My house is always full of kids and I like it that way. I like doing everything with my kids. We go through phases and lately it’s been quadding (riding four-wheel all terrain vehicles). I don’t know what they’re going to come up with next. But I do know I’m not a watcher
