Blogs: The Next Hot Customer Strategy
Editor
John Gaffney’s compelling piece in
1 to 1 Magazine cites Steve Hall, publisher of Ad Rants, for his view that “….corporate blogs are a legitimate way to identify the evangelists, the customers who will find out everything they can about a product and tell their friends about it – people who may even be high value customers.”
Gaffney, and Hall, believe blogs are a key tactic for companies that can no longer efficiently reach these devotees with advertising in a cluttered information landscape…and that ‘blogs may be the next ticket to the enthusiast market.”
Network
