The WNBA has signed McDonald’s as an official league partner and the two are on the road with a mobile fitness tour.
The WNBA Be Fit Tour presented by McDonald’s made its first stop May 28 at the Pasadena Summer Fest, an outdoor Memorial Day Weekend festival benefiting local schools and non-profit organizations. The tour is scheduled to stop at festivals, fairs and WNBA arenas around the country through Aug. 6.
The tour, which will be managed and staffed by Lead Dog Marketing Group, New York, features exercise classes, interactive basketball and trivia contests and WNBA player appearances. Fans will have a chance to meet WNBA players, who will conduct basketball clinics, hold autograph sessions and give motivational speeches.
McDonald’s will activate with on-court programming, product sampling and healthy, balanced lifestyle messaging within a branded tent area.
The league launched its WNBA Be Smart-Be Fit-Be Yourself fitness program May 19 with events across the country, and will hold community fitness clinics and workshops throughout the season. It is the second time the league has reached out to the public with a series of fitness events. Last season, the WNBA held a similar campaign called WNBA Mind. Body. Spirit.
McDonald’s is the fifth new sponsorship partner to join the league for the 2005 season, which began earlier this month. The others are 1-800-flowers.com, pharmaceutical company Digene Corp., Toyota and got milk?
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