McDonald’s Corp. last week kicked off a month-long Happy Meal promotion featuring popular children properties The Bratz Pack and He-Man and Masters of the Universe.
Meals will feature one of 16 different toys (eight for each property) depicting the fashion dolls from Los Angeles-based MGA Entertainment or He-Man from El Segundo, CA-based Mattel.
Frankel, Chicago, handles P-O-P displays for Oak Brook, IL-based McD. The Marketing Store Worldwide, Oak Brook, takes care of premiums. National advertising from Leo Burnett, Chicago, supports, along with ethnic work from Burrell Advertising, Chicago, and Miami-based del Rivero Messianu DDB Advertising.
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