McCarthy Media Group has won management of the Quadratec Essentials catalog buyer masterfile. The list includes the names of 391,110 purchaserss, including 33,901 Internet buyers at their postal addresses.
Quadratec offers parts and accessories for Jeep, Ford and Dodge pickup trucks, and compact sports utility vehicles. Ninety-five percent of the buyers are male, and have a median age of 35.
The source is the file is direct mail, catalogs, electronic media and card decks. The average unit of sale is $143.
Selections include recency, credit card, and vehicle type. The basic cost for the file is $94/M.
For more information, contact McCarthy Media Group at 608-329-6097.
Network
