Mattel to Release Lindsay Lohan Doll
Lindsay Lohan is coming to a doll near you.
The Mean Girls star has become the latest face in the fall My Scene Goes Hollywood line. The doll, which will feature Lohen’s likeness, will wear a beige dress and a faux fur-trimmed coat ideal for a red-carpet appearance.
The new My Scene doll comes with a director’s chair and a velvet rope. The doll will hit stores in June and will retail for $29.99. My Scene is a line of dolls, separate from Barbie, geared for girls seven to 10 years of age. Print ads and Internet materials will support.
Mattel is offering consumers a sneak peek of the doll at the American International Toy, which starts Sunday and ends Feb. 23.
As part of a separate promotion involving Lohan, Mattel is also sponsoring an instant-win game in which fans can win a trip to meet and greet Lohan and a shopping spree.
The “My Scene Lindsay Lohan Instant Win Game” invites fans to purchase specially marked Mattel My Scene Club Birthday dolls, including Barbie, Madison, Chelsea or Nolee and look for an instant-win game piece. Consumers can also send for a game piece via mail.
Three grand-prize winners will receive a trip for three (the winner, a friend and a parent or guardian) to New York or Los Angeles to meet and have lunch with Lohan. In addition, the grand-prize winner and guest will each receive a $100 clothing shopping spree at Macy’s department store with a Macy’s personal shopper and a mini-make-over. The grand-prize is valued at more than $13,000.
The contest is open to consumers between six and 13 and runs through June 15. LA-based RPMC is handling the sweepstakes.
