MARTECH | TECHNOLOGY

Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.

Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.

Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.

Five predictions for ecommerce personalization in 2021.

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.

Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.