MARTECH | TECHNOLOGY

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.

Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.

In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.