First-Party, Second-Party and Third-Party Data Defined
An explainer on first-party, second-party and third-party data.
MARTECH | TECHNOLOGY
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game
How tried-and-true technologies are eliminating friction along the customer journey.
American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
Three Ways Programmatic Advertising Could Evolve in 2022
The effects of programmatic advertising's accelerated growth during the pandemic.
Google Brings Privacy Sandbox to Android Devices
What Google's latest privacy move means for the marketing and mobile advertising communities.
How 12 Brands Engaged Target Audiences With Virtual Events
Check out these 12 different programs that successfully conquered Zoom fatigue.
Six Key Trends in Programmatic Advertising for 2022
Six trends in programmatic that could shape the year ahead.
How B2B Marketers Can Leverage Customer Data Platforms
The essential requirements for a CDP that are unique to B2B organizations.
