MARTECH | ROI-METRICS

Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.

One of the biggest challenges brands and agencies face today remains around marketing attribution; VoIP can help.

Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design.

Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.

Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.

The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.