B2B Marketers Unsatisfied With Conversion Rates: CMO Council
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.
Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.
A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.
Lately,
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