MarTech
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Email
Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know
The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.
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Data Driven ROI
Why Performance Marketers Should Lean Into Brand Marketing
Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.
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MarTech
Five Martech Trends to Watch in 2023
Five trends in the martech space that marketers should keep up with this year.
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MarTech
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
Five ways a martech platform investment can facilitate your brand’s digital transformation.
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MarTech
Three Ways Brands Can Optimize Ecommerce Experiences
Three ways businesses can enhance customers’ online experiences.
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Demand Gen
Email Marketers Want Automation Capabilities from ESPs: Survey
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
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Data & Analytics
How Big Data Is Transforming Marketing into a Revenue Hub
Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.
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Data & Analytics
Modern Marketing Health Check: How Does Your Company Stack Up?
Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.
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MarTech
5 Ways to Maintain Brand Integrity with Distributed Marketing
A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.
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Acquisition
Cross-Channel Marketing: Is There a Quick Fix?
Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.
