MARTECH | RESEARCH

As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.

Last week, Nestlé Waters launched a explainer video for Pure Life. These videos have a positive impact on conversion rates, sales and information retention.

Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more.

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.

Check out Chief Marketer's top 10 B2B and martech articles for July.

Catch up on the most widely read articles from July.

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.

Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.