MARTECH | CMO-CORNER

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with…

Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.

Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.

The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.

The LeadsCon New York call for B2B and B2C speakers is open.

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.