MARKETERS HAVE MANY needs these days. But one tops them all, according to a new survey from the CMO Council.
When asked their most urgent developmental priority, more than half said it was to improve their marketing analytics capability. Second? To identify and promote best practices. Adding more Internet and Web resources was a distant third.
The priorities were different for CEOs. Their No. 1 goal was to increase the efficiency of their marketing organizations, and second to add better technology. The third was to improve the product line.
But 29.4% of the CEOs hoped to reorganize their marketing departments. And 14.5% said they wanted to change their chief marketing officers.
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