Marketers Anticipate Moderate DNC List Impact

Among DMers that use outbound telemarketing, 38% say the new federal do-not-call list will have no effect at all on their activities, while another 24% anticipate minimal impact, according to an exclusive Direct magazine survey.

On the other end of the scale, 13% anticipate a significant disruption of their telemarketing efforts. Not surprisingly, business-to-business firms, which aren