Man Pleads Guilty to Online Film Pirating

Three Ways to Tackle Customer Data Hygiene to Boost ROI

February 17, 2023 by Chief Marketer Staff

The Digital Twin of the Customer (DToC) Approach to Data Collection

January 27, 2023 by Chief Marketer Staff - Customer Data Collection

How to Create a CRM Strategy Roadmap

January 20, 2023 by Chief Marketer Staff - CRM Strategy

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

October 21, 2022 by Kaylee Hultgren - Emmerging Technology

10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

October 14, 2022 by Chief Marketer Staff - Alternative IDs

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

October 14, 2022 by Kaylee Hultgren - Gaming

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

September 30, 2022 by Kaylee Hultgren - customer engagement

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies

July 8, 2022 by Kaylee Hultgren - Cannes Lions

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

July 2, 2022 by Chief Marketer Staff - AI

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

June 3, 2022 by Chief Marketer Staff - Customer Data

First-Party, Second-Party and Third-Party Data Defined

June 3, 2022 by Chief Marketer Staff - Data and Measurement

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

May 27, 2022 by Chief Marketer Staff - Procter & Gamble

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

May 13, 2022 by Kaylee Hultgren - Chief Marketing Officer

American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

March 18, 2022 by Chief Marketer Staff - American Express

How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing

March 3, 2022 by Chief Marketer Staff - Consumer Data

How the Marketing Industry Can Navigate Supply Chain Issues

February 18, 2022 by Chief Marketer Staff - Data Attribution

Google Brings Privacy Sandbox to Android Devices

February 18, 2022 by Chief Marketer Staff - Consumer Data Privacy

How 12 Brands Engaged Target Audiences With Virtual Events

January 28, 2022 by Chief Marketer Staff - Virtual Engagement

How B2B Marketers Can Leverage Customer Data Platforms

January 14, 2022 by Chief Marketer Staff - B2B Marketing

Media and AdTech Trends Marketers Can Expect in 2022

January 7, 2022 by Chief Marketer Staff - Adtech

Chief Marketer’s Most-Read Articles of 2021

January 4, 2022 by Kaylee Hultgren - Most-Read Stories of 2021

Top Women in Marketing Winners Announced

December 8, 2021 by Chief Marketer Staff - Top Women in Marketing